Finding yor preferred EV
A neutral, mobile-first recommendation service that lets buyers filter 100+ electric cars against their own needs — without being sold to.
- Role
- UX Designer & Digital Project Lead
- Organisation
- Norsk elbilforening (Norwegian EV Association)
- Timeline
- 2024 – 2025
- Platform
- Web — desktop & mobile
At a glanceA digital EV recommendation tool
Elbilvelgeren is a digital recommendation service designed to help users navigate the growing and increasingly complex electric vehicle market. The platform enables users to filter and compare electric vehicles based on their individual needs, preferences, and lifestyle requirements.
The service was developed as part of Norsk elbilforening's mission to make electric vehicle adoption more accessible and user-friendly for a broad audience.
My Role
I led the UX and project work, shaping a mobile-first interaction model around six concepts: affordance, progressive disclosure, immediate feedback, hover and focus states, responsive patterns and a bottom-sheet for filters.
01
100+
Current EV models filterable against personal needs
02
39
Filter criteria reduced to a calm default set
03
0
Sponsored placements — neutral by design
04
Live
Result count updates on every filter tap
Tools & Technologies
Stakeholders
- • Product owner
- • Development team
- • Member services team
- • Members & prospective EV buyers
Next project
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