Elbilvelgeren

Electric Vehicle Recommendation Service

UX DesignDigital Project LeadInformation ArchitectureInteraction DesignUser Journey Map

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Project Overview

A digital EV recommendation tool

Elbilvelgeren is a digital recommendation service designed to help users navigate the growing and increasingly complex electric vehicle market. The platform enables users to filter and compare electric vehicles based on their individual needs, preferences, and lifestyle requirements.

The service was developed as part of Norsk elbilforening's mission to make electric vehicle adoption more accessible and user-friendly for a broad audience.

My Role

Digital Project Lead / UX Designer

I worked closely with stakeholders, developers, and content teams throughout the project lifecycle, contributing to:

  • UX and interaction design
  • Information architecture
  • Requirement clarification
  • Agile project coordination
  • User flow optimisation
  • Cross-functional collaboration
  • Usability improvements
  • User-centred problem solving

Tools & Technologies

Platforms used throughout the project

  • Figma

    Interaction prototypes, components, responsive states

  • Jira

    Sprint planning and feature coordination

  • Vehicle Dataset

    39 filter criteria across all current EV models

  • Swagger

    API exploration and endpoint documentation

Stakeholders

People involved across the project

  • Product Owner

    Defined scope, priorities, and the neutral-ranking principle

  • Developers

    Built the filter engine and responsive front-end

  • Content Team

    Maintained the vehicle dataset and terminology

  • Users

    Tested early prototypes and shaped the interaction patterns

Balancing the Trade-offs

Cross-functional collaboration

This required balancing:

  • User needs
  • Business goals
  • Technical feasibility
  • Data limitations

Strong collaboration helped ensure the final solution remained scalable and practical during implementation.