Membership Sign-up Redesign

Simplified Membership Flow

UX DesignUI DesignUser FlowConversion OptimizationUser Journey Map

Project Overview

Redesigning the membership sign-up experience for clarity and conversion

The membership sign up process for Norsk elbilforening was a bit confusing to users and creating unnecessary friction in the conversion funnel. Users struggled to understand the available membership options and frequently abandoned the sign-up flow.

I initiated a redesign to simplify the decision-making process and create a clear, intuitive path throughout the journey to membership.

My Role

UX Designer / Digital Project Lead

I led the redesign initiative, working with stakeholders and the development team:

  • Problem identification & analysis
  • User flow simplification
  • UI/UX design
  • Stakeholder collaboration
  • Conversion optimization
  • Project description
  • Testing API integration

Tools & Technologies

Platforms used throughout the project

  • Figma

    UI/UX design, prototyping and wireframing

  • Jira

    Project management and sprint planning

  • CRM

    API development and membership data integration

  • Swagger

    API testing and endpoint documentation

Stakeholders

People involved across the project

  • Product Owner

    Defined priorities and business requirements

  • Developers

    Implemented the redesigned flow and CRM integration

  • CRM / API Team

    Handled API development and membership data layer

  • Users

    End users whose sign-up experience drove the redesign

Next project

Elbilvelgeren — EV finder →